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Industrial
Erector Set maker 80/20 boosts sales, customer
productivity with SolidWorks 3D PartStream. NET
-based interactive catalog |
T-slotted frame manufacturer responds to market demand
for downloadable 3D models
CONCORD, Mass.,
Feb. 23, 2005
— The country's largest
T-slotted aluminum framing supplier is using SolidWorks
3D PartStream.NET® service to create an interactive
catalog and help customers streamline product
development. Driven by customer demand for downloadable
3D parts models, 80/20 deployed 3D PartStream.NET so
that customers can configure and download the right
T-slotted frame model to fit their product designs,
whether for an assembly line workstation, enclosure, or
a frame for other applications.
The Indiana-based business' Industrial Erector Set® is a
T-slotted aluminum framing system that lets customers
build enclosures, carts, stairs, rails, and a wide
variety of other products, including everything from
safety guards in machine shops to the partitioning for
Hollywood sound stages. Customers can add a variety of
panels and doors, fasteners, linear bearings,
stanchions, casters, and more for a custom-designed
product. 80/20 deployed 3D PartStream.NET because it
provides quick access to easily configurable 3D models
of parts that customers can download into their product
designs to ensure an exact fit.
“We pay close attention to the market and to what our
customers are using for design products to make sure
that we can provide them the formats that they want,”
said Dave Wood, 80/20's vice president of marketing and
sales. “3D PartStream.NET was the only service that
provided the flexibility to allow customers to download
solid models in the design formats of their choice.”
80/20 also uses SolidWorks®
3D mechanical design software because its ease of use
and speed allow engineers to streamline development and
bring new products to market quickly. “SolidWorks and 3D
PartStream.NET give us a huge marketing advantage
because now we're not only reaching a greater audience
with our online catalog, but we're also using the 3D CAD
software of choice for the majority of our customers and
prospects,” said Wood.
To further increase its
marketing exposure, 80/20 lists its vital contact
information on SolidWorks' 3D ContentCentral SM
(www.3dcontentcentral.com), an online directory of
suppliers offering downloadable 3D parts models to
hundreds of thousands of product designers and engineers
around the world. Wood expects 3D PartStream.NET and 3D
ContentCentral to dramatically increase the company's
exposure and sales leads per month, reduce the burden on
its engineering department to answer customer questions
about customization and configuration, and significantly
lower its cost per sales lead.
“80/20 isn't satisfied to rest on its laurels as a
leader in its market,” said Bob Noftle, general manager
of 3D content solutions at SolidWorks Corporation. “It
has taken the time to see how its customers are
designing their products, and mapped its products and
marketing strategies to best serve those customers. 3D PartStream.NET and SolidWorks are the vehicles for
achieving that goal.” |
